Accessorize’s Coronation Campaign

Accessorize briefed us to create a social media and influencer campaign on a tight budget.

What?

Activation one: Accessorize is known for being fun, quirky with lots of personality, so we took their logo and rendered it in 3D models that were embellished, sequined and covered in fabric. We then ‘crowned’ some of London’s most iconic landmarks to create some standout content for social channels which went on to be used across all marketing channels.

Activation two: We collaborated with one influencer to launch the limited edition Coronation collection - @lecorgi, the Insta-famous Corgi with over 140k followers. His owner created content at different London destinations for an Instagram carousel post and Stories. The content was used mutli-channel for Accessorize (web, email, social).

Activation three: We produced a special Coronation collection gifting box and sent to 10 influencers. It included the limited edition collection, London print bag and umbrella, a small flower arrangement and Coronation-themed cookies. All 10 influencers posted the gifting on their social channels.

Activation four: After shooting the 3D crown logos, we then hid them in stores around the UK and launched a competition for Accessorize shoppers - find a crown, take a picture of it and you’ll win some of the new Coronation collection.