Matalan’s must-have spring dress

Matalan wanted to create some noise around its new season must-have dress.

What? Florals. For Spring. Ground-breaking! And it was ground-breaking. We had 10 influencers go live on the same day with Instagram posts and Stories (using tracked links), all styling up the dress in their own way. This was the first time Matalan had launched a campaign like this.

Who? Matalan was clear that they wanted a mix of influencers with different body shapes, so we cast an inclusive collective of creators ranging from a size 8 to 20, all UK based.