BUT WHAT DO YOU ACTUALLY DO?
Influence(ers) with conviction
We have identified 3 influencer archetypes that when used in conjunction, will give you the biggest return from any campaign: best for brand awareness, best for driving sales and best for content. By immersing ourselves in your brand, we’ll have the knowledge to know how and who to work with.
Here’s how we do it...
# Campaign Ideation
Immerse ourselves in the brand, understand the brief and develop a menu of ideas to cherry pick the best one(s).
# Influencer Casting
Delve into our extensive database of creators across several verticals and find those that fit the bill. We carefully analyse audiences, demographics, TOV, content and engagement to ensure we only work with the best in brand adjacency.
# End-to-end Management
We’ll do the heavy lifting. From negotiating fees, building briefs, overseeing content and content delivery, invoicing and reporting. Basically we love all the backwards and forwards that you might not.
# Wrap Reporting
We understand the importance of results. We know your directors will be asking. We know what they want to see: reach, engagement rate, clicks, sales and sentiment.
# Influencer Gifting
From ‘brand fans’ to nanos to star performers, we can devise an efficient and cost-effective way of your brand gaining traction, reaching new audiences and cultivating content for multi-channel usage.
Communicate
The ‘S’ word - STRATEGY
Deep dive. SWAT. Autopsy. All those strange marketing terms we hate to hear but have to do. We thrive on them and love to use them to develop strategies which have brand values, tone of voice and aesthetics at the core. We can create short term strategies: seasonal, monthly or campaign based, and/or long term strategies: quarterly, yearly or longer. We’ll work with you and your channel owners to help deliver the best content.
Day-to-Day Social Media Management
Let’s be honest, writing captions and scheduling content can be a ball ache. Luckily, we love doing both! Not only will we do that, but we’ll create tracking links, post in real time if needed, reply to comments, develop the brand tone of voice and grow communities of ‘brand fans’ who will become your spokespeople.
Content Content Content
We’ll work with you and your team to develop content ideas, tone of voice, copy executions, creative briefs, produce shoots and mange end-to-end asset creation. We are experts in UGC and can harness brand/customer social relationships to deliver a rich content bank to help elevate your brand and encourage sales. We have photographers, videographers, copywriters, AI specialists and graphic designers on hand to produce content to be proud of.
Brand Activations
We’ll work with you and your brand to execute exciting and news-worthy experiential activations to get press, influencers and consumers talking about and buying into your brand.
We’ve toured a branded campervan around the country, bringing the seaside to influencer’s homes, we’ve launched pop-up shops that have gone on to become permanent spaces and we’ve produced in-store events involving celebrities and influencers which have attracted lots of media attention.
Just a fancy word for coming up with great ideas. But much more than that. We’ll immerse ourselves in your brand and its ethos to conceptualise experiences which will evoke emotion, trust, loyalty and excitement.
IDEATION >>>
No matter the scale of event, we’ll meticulously plan every detail with industry leading production design crews, suppliers and professionals. We can also help with compiling guest lists to ensure maximum exposure.
PRODUCTION >>>
WRAP REPORT >>>
Once the last drink has been drunk, product packed away and whilst your brand social channels are abuzz, we’ll be busy putting together an event report for you and your team. We’re found this useful for internal teams to understand the impact of an activation.