eBay’s Luxury Handbag Authenticity Guarantee Campaign

eBay wanted to launch their luxury handbag Authenticity Guarantee in style. The brief included an influencer campaign and a full-scale video shoot with further talent.

What?

Activation one: eBay wanted to work with an inclusive cast of influencers, all UK-based, who loved luxury handbags and who had bought from pre-loved outlets in the past. To bring the AG to life, we briefed influencers to create Instagram Reels content which showed them picking a bag from eBay, the purchase process and then unboxing the bag, styling it within their everyday wardrobe.

Activation two: eBay wanted to produce some high-quality video content with further talent which would be used across site, newsletters and for paid social. They wanted a celebrity to front this video campaign, so we cast actress Zawe Ashton, as well as content creators Anita Chhiba (Diet Paratha) and Dino Bonacic.